Simplified advertising.
Better results.
Advertising platform
Advertising in a trusted environment has never been easier.
With the Atelier Direct La Presse platform, you can create and manage your own campaigns in a quality local media.
Fast and effective
Quality readership
Targeting by location and interest
Accessible 24/7
THE POWER
OF OUR REACH
monthly
readers 1
total reach
in Quebec 1
of our readers believe that La Presse offers quality content 2
1. Comscore, Média trend, multiplatform, Québec 18+, monthly average from January 2020 to November 2024.
Internet population Qc 18+
2. La Presse survey, 2019
Launch your campaign
in five easy steps
Target your audience
Reach your customers based on their interests and geographical area.
Determine your budget and campaign period
Obtain the estimated number of impressions for your campaign quickly.
Create or upload your advertising formats
With our easy-to-use tool, you can preview your ads in context in the La Presse ecosystem.
Pay and advertise
Our secure online payment platform makes it easy to pay for your campaign by credit card.
Optimize results in real time
Track your campaign’s performance indicators and maximize your investment with just a few clicks.
A unique, high-performance ecosystem
are built using only La Presse’s
first party data
viewabilty rate for our
advertising formats
increase in purchase intent
for contextually targeted ads 1
1. Source: Ad Context & Attention: The Impact Of Contextually Relevant Ads On Attention And Outcomes (2022) Integral Ad Science
Human-centred and
personalized service
At Atelier Direct La Presse, we thrive on collaboration.
Our teams make it their mission to help you reach your objectives.
(And yes, a human being will be answering your questions!)
